Adani Wilmar trolled by Tweeple

 

Saurav Ganguly Brand Ambassador of Fortune Rice Bran Oil

                                                 Image Source: Google

  Twitter trolled Adani Wilmar mercilessly after Saurav Ganguly, Former Indian Cricket team captain and now BCCI head got admitted due to a mild heart attack in his home gym in Kolkala. Dada went through an operation and received a stent as one of his arteries had 70% blockage. As a Cricket Lover nation, we all love Dada and wish him a fast recovery. Adani Wilmar immediately stopped all its ads featuring Saurav in it and showed the best example of Corporate Insensitivity towards their own Brand Ambassador. Heart Attack can happen to anyone and Dada didn't have any previous history of the same. So stopping the Ads only because Twitter is trolling the brand doesn't make sense. 

         Adani Wilmar realized its a mistake and gave a statement that they will re-work with Dada when he will recover, which clearly shows the Corporate greed of the brand which wants to clear its image of an insensitive brand. What an irony, that Dada became Brand Ambassador of Fortune Rice Bran Oil in January 2020 and promoted it as an 'Oil healthy for the heart' and good for people in their 40s, and at the age of 48 he suffered this heart-attack. As Oil Technologist, we learned that Rice Bran oil is good only if its added 5% in regular Edible Oils like Sunflower Oil, Groundnut Oil, etc. So I can't comment much about whether eating 100% rice bran oil is good for health or not. But Adani Wilmar is defending its Fortune Refined Rice Bran Oil calling it rich in Gama Oryzanol and other antioxidants that lower the bad cholesterol. 

     The summary of the whole story is Celebrities should choose the right brands. We have seen many celebrities like Mahindra Singh Dhoni, Amitabh Bachchan, etc. getting trolled for promoting brands like Amrapali and Maggie respectively. Brands should also select their brand ambassadors properly. Sourav Ganguly is close to Jay Shah now and entering in BJP too, maybe his relationship with BJP is the reason Adani Wilmar is getting bashed by tweeple so badly now. Nevertheless, as a Consumer, we must understand that Brand Ambassadors promotes brands for Money. They don't necessarily use it. So don't fall for the Advertisement traps. Choose your products wisely.